Smoking And Our Kids

Marlene Dietrich! She looks so sexy, even with a cigarette hanging out of her mouth.

Sex and the cigarette.

As an ex-smoker I have very little tolerance for smoking.  You know what they say about ex-smokers.  I smoked for 40 years. Wow, this is the first time I ever wrote that number down.

I smoked alot of cigarettes.

I don’t want to talk about my smoking, or my ex-smoking.  I want to talk about kids smoking.  I was taken aback when I heard that smoking amoung teenagers is on the rise.  What!  I thought that the kids of today are hipper and smarter than we ever were.  Are they not the generation that can access  information with their fingertips, but sometimes it is not about being well informed, it is also about not falling into the trappings of the advertising market.

Did you know that tobacco companies are specifically targeting kids? How is the tobacco industry marketing to kids today? Four recent trends in youth tobacco marketing include:

  • Heavy advertising and discounting of tobacco products in stores frequented by kids:  Such marketing makes tobacco products appealing and affordable to teens, two-thirds of whom visit a convenience store at least once a week. Since the 1998 tobacco settlement, tobacco advertising and promotions have soared in convenience stores and other retail outlets.
  • Increased marketing of smokeless tobacco products, and introduction of new products that look, taste and are packaged like candy.  With smoking on the decline and restricted in most public places, tobacco companies have nearly tripled smokeless tobacco marketing since 1998 and introduced new candy-like products that appeal to kids.
  • Proliferation of cheap, sweet-flavored “little cigars”: The tobacco industry has introduced a growing number of cigarette-sized cigars with sweet flavors, colorful packaging and cheap prices, which makes them appealing to children.
  • Brand extensions of cigarette brands most popular with kids: More than 80 percent of youth smokers prefer Marlboro, Newport and Camel, the three most heavily advertised cigarette brands. Tobacco companies have introduced numerous cigarette brand extensions and even smokeless tobacco products that carry these same brand names. 
Warn your children and grandchildren.  Let them know that they are IRREPLACEABLE.
We all have to make choices, teaching our kids to make the right choice is our RESPONSIBILITY.

http://www.tobaccofreekids.org/what_we_do/industry_watch/warning_to_parents/

LET’S KICK BUTT!

mb