PBS Kids and Whole Foods Market #PBSKids #BackToSchool #WholeKidsFoundation


GroovinMoms was invited to the very special PBSKids “better back to school and holiday season for parents” event at Whole Foods Market.


All the PBS KIDS back-to-school supplies are currently in Whole Foods stores across the country, from the notebooks ($4.99) made from recycled paper to organic cotton backpacks ($29.99) lunch case ($15.99) and  reusable lunch totes ($8.99). Groovy designs are Butterfly, Robot and Dog.



One-hundred percent of PBS KIDS’ net proceeds from the line will support PBS KIDS educational programming, dedicated to helping all children succeed in school and in life, while Whole Foods Market will donate a percentage of total sales, up to $25,000, to Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness. In addition, for every Esperos backpack, pencil case and lunch tote purchased, Esperos will donate 10 percent of proceeds to help fund education for children in need through the Esperos Carry Hope™ initiative.