Last week I had the pleasure to attend the launch of the Crest Healthier Smiles Project with actor Rob Lowe. Kids with poor oral health are 3 times more likely to miss school and that’s not OK. The Crest Healthier Smiles Project launched a nationwide education program with the PTA and teamed up with Feeding America to donate toothpaste to those who need it most.
The Crest Healthier Smiles Project is a nationwide education program about the importance of a good oral care routine for kids and regular visits with dental professionals.
- Kids with poor oral health are nearly 3 times more likely to miss school (Source: 2008 North Carolina Child Health Assessment).
- More than 51 million school hours are lost each year due to dental related illness (Source: 2000 report from Surgeon General on Oral Health in America).
- Kids with toothaches are nearly 4X more likely to have a lower GPA (Source: 2012 Los Angeles public school survey amongst disadvantaged kids compared to kids without toothaches in the past 6 mos.).
Rob Lowe talked about the Crest Healthier Smiles Project, his experience as a dad of two teenage boys, his mom’s experience as a high-school teacher and his upcoming projects.
Simply take a picture of your smile and upload it to Twitter, Instagram or Facebook with the hashtag, #HealthierSmilesProject and for every photo uploaded by October 31st, Crest will donate 5 tubes of toothpaste to Feeding America. Smile and share.
For more information click here