From “All the Way with LBJ” to red MAGA hats, famous and infamous slogans, logos, signage, and accessories from over a century of presidential elections are complied in WORDS TO WIN BY:THE SLOGANS, LOGOS, AND DESIGNS OF AMERICA’S PRESIDENTIAL ELECTIONS (Apollo Publishers – November 3, 2020), a striking visual encyclopedia.
Presidential campaigns, emerge in state fairs, stump speeches, and selfie lines, but when the crowds disperse and after ballots are cast, movements, live on in poster, logos, slogans, and accessories. From Hillary pins to Warren harding’s “Return to Normalcy” banners, from buttons emblazoned with Dwight Eisenhower’s trademark “I like Ike” to Shepard Fairey’s iconic “Hope” poster for Barack Obama’s historic 2008 run, and promotions for the 2020 presidential candidates, campaign materials serve as portals into the complex nature of American politics and values.
In this expertly designed, highly gifted-able book, complete with informative captions and punch, full-color image, readers will learn what different fonts, colors, graphic, and wordplays signify, and how design decisions and wordage communicate key messages to the masses. In the fast-moving age of Twitter and Facebook, this tangible display of effective – and regrettable – American artifacts is destined to design political junkies of all stripes.
About Apollo Publishers – Apollo Publishers is a high-concept, boutique publishing house designed with the interests of today’s readers in mind.